We believe in giving a clear professional opinion to our customers setting out exactly how and why they should act. While we respect customers may not always wish to follow our advice, we believe it important they be placed in position to evaluate the risks and consequences of not doing so.

We do not believe in undertaking transactions that we reasonably believe are likely to be imprudent and against our customers’ interests. We do not, for instance, provide an execution only service whereby clients instruct us to carry out transactions without advice.

We place great importance on fairness to our customers. This means ensuring they get fair value and are aware of our costs before committing to proceed. Our charging tariffs are intended to provide a quality service at a highly competitive rate.

We believe that basic financial products, i.e. those with the least complexity and greatest transparency, usually provide best value and control over risk. We are therefore cautious in considering anything offering unusual guarantees, low costs, high returns, or tax advantages.

We believe that clients should only invest in products, or follow strategies, that they understand. We do not believe financial advisers should decide for their clients, but place the client in a position to decide themselves.




“Very good, professional and friendly service.”

Mrs Williams – April 2018

Very good, professional and friendly service

“Excellent and professional service with a friendly approach to my needs.”

Mr Figueirido – September 2018

Friendly approach to my needs